Jeremy Boreing, co-founder of the Daily Wire, responded to a controversial Hershey’s Canada ad featuring a transgender activist by launching an unapologetically gender-specific rival to the chocolate giant’s bars.

“We have two kinds: SheHer and HeHim,” said Boreing, in the 48-second ad. “One of them has nuts. If you need me to tell you which one it is, keep giving your money to Hershey’s.”

Boreing encouraged consumers to stop “giving your money to woke corporations that hate you” in the brief ad released Friday.

Daily Wire personalities Michael Knowles and Brett Cooper flank Boreing as he walks onto the set to display the new product.

Daily Wire reported they had officially sold more than 200,000 bars in a Saturday afternoon tweet.