Starbucks has a new way to customize its coffee: olive oil.
The coffee giant will launch its “Oleato” line in its roughly two dozen Italian locations on Wednesday and plans to bring it to Southern California this spring. The United Kingdom, Japan and the Middle East will follow later this year.
Oleato means “with oil,” according to Starbucks.
The idea was born from a trip that outgoing CEO Howard Schultz took to Italy this summer, where he witnessed Sicilians drinking olive oil as a daily ritual. He, too, began drinking olive oil alongside his daily coffee and decided that Starbucks should try to mix the two together.
Schultz teased the release on the company’s earnings call earlier in February, calling it “alchemy” and a “game-changer.”
[Best valley girl voice here “WHAT eh-vah.” It still won’t hide that nasty burnt taste and eau’ d’ Seattle socialist that wafts about each paper cup. ~ Beege]
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