"New study" equals "more overregulation"

“Now we’re cooking with gas!”

This classic Americanism carries the sense of definite progress, things working according to plan, and being headed to success (perhaps after an uncertain start). It has the same rhetorical heft as “Full steam ahead.” It was popularized by radio stars Bob Hope and Jack Benny in the 1930s, and was even used in a Daffy Duck cartoon.

It originated, however, from brilliant marketing insight. In the 1930s gas-fired stoves and their electric competitors were vying to replace old wood-fired stoves. Rather than use the slogan in print and television advertisements, however, American Gas Association public relations executive Carroll Everard “Deke” Houlgate decided to plant it with Hope’s scriptwriters. It soon became the comedian’s catchphrase, and Benny and others picked it up from there as it entered the public lexicon.