Alright who else fell for it? 🤔 pic.twitter.com/cpzt2vqw5L
— Tubi (@Tubi) February 13, 2023
The 15-second spot showed what looked like the Super Bowl broadcast returning from a commercial break with Fox Sports announcers Kevin Burkhardt and Greg Olsen. But then it looked like the screen switched to someone scrolling to the Tubi TV app and searching through the Tubi library, looking for something else to watch.
Tubi shared on its YouTube video caption, “No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”
[A few people at the Super Bowl party I attended got fooled. And we all got a laugh out of it. It’s hardly the first time that’s been attempted, though. Several years ago, another commercial tried to headfake the audience into thinking a parachuter had dropped onto the field in the middle of a commercial break. I can’t recall what product it advertised, however. — Ed]
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