Buzzfeed will use AI to generate content

One digital media company is generating a great deal of buzz with a plan to feed readers with content created with the help of artificial intelligence.

A memo to BuzzFeed staff on Thursday revealed the company would soon rely on tools made by OpenAI, the creator of the ChatGPT chatbot that is taking the world by storm across multiple sectors.

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BuzzFeed CEO Jonah Peretti said “AI inspired content” will make strides toward “enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience.”

Humans will remain a part of the editorial process, Peretti assured his staff, though soon they will be able to wield computer technology to refine their work.

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