As we approach Valentine’s Day, an iconic time for chocolate, the candy company Mars has opted for a super-woke marketing campaign for one of its most popular brands.

The company has announced limited edition “all-female” M&M’s candy packages for a limited time to honor women who are “flipping the status quo.”

The company announced the feminist-forward candy wrappers Thursday, saying it will exclusively display M&M’s female characters: the green, brown and most recently introduced purple M&M.

In addition to featuring the three female M&M’s on the wrappers, each package in this limited run will only include the corresponding green, brown and purple candy-coated chocolates.