Musk in the Q&A told the audience that Twitter’s goal under his ownership “should be toward truth,” which he anticipates will also be a successful business model.

“If the new Twitter is successful in that, then the result would be that people will turn to Twitter to understand what is true, what is real, what narrative matters,” said Musk, according to the Epoch Times.

He further argued the plan will “put a lot of competitor pressure on mainstream media and other social media companies to also be more truthful because otherwise they’ll simply keep losing people to Twitter.”

Musk also countered reports that advertisers are leaving Twitter over his control of the company.

He said the site will “become successful and gain share from other social media and it will force other social media to stop toeing the line.”