So why are these movies flopping?

Well, you can no longer blame the pandemic, not when Top Gun: Maverick makes $716 million domestic. Not when Everything Everywhere All at Once makes $70 million domestic. You also can’t claim older audiences aren’t showing up when older people have already proven they will brave the post-pandemic world if Hollywood bothers to produce something they want to see.

You can’t blame streaming. Streaming has been a thing for a decade.

So what changed?

Only one thing…

Hollywood changed. Hollywood went woke and, in doing so, lost the trust that once came with the Oscar brand.