FTX, "schtickbait," and the future of crony commerce

Here’s my new business model: I’m going to meet with venture capitalists wearing only a Speedo and a monocle and ask for a billion dollars. I don’t know what my product is yet, but that’s not important now.

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Because this is where commerce is headed — a construct where business is anchored in exquisitely crafted tics and as little clothing as possible. Along this evolution, we began with robber barons like Morgan and Rockefeller donning top hats, capes and bench-made lace-up boots inlaid with patterns that looked like parquet floors.

Later came Steve Jobs in his black turtleneck, round glasses and headsets and his not-really-twin Elizabeth Holmes of Theranos. Then onto the mop-topped charisma- shpritzer with the statement T-shirts, WeWork’s Adam Neumann. And now, the latest master of shtickbait, Sam Bankman-Fried who sat between two world leaders (Clinton and Blair) wearing a ratty T-shirt, ratty shorts, and ratty sneakers and socks. And, of course, the headset. Always with the headsets.

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