Musk to advertisers: “I understand if people want to give it a minute”

“It stands to reason that if someone is advertising, then they do not want inappropriate content [next to their ads],” Musk said. “We are going to work hard that there is not, like, bad stuff right next to an ad, which doesn’t serve anyone any good.”

“We are also going to work really hard to increase the relevance of ads,” he added, noting that improving recommended ads was a top priority. “If the ad is noise, it does not serve the advertiser or the user … If an ad is highly-relevant and timely, then it is information, it is something that you might want to buy, when you want to buy it, but if it is something that you would never want to buy, then it is annoying, it’s spam.”

He also responded to a question from Wheeler asking if he had any response to marketers that had paused their campaigns on the platform. Musk previously said that Twitter’s ad revenue had fallen precipitously due to pressure from “activist groups.”

“I understand if people want to give it a minute, and see how things are evolving, but the best way to see how things are evolving is just to use Twitter,” he said. “Brands should rest-assured that Twitter is a good place to advertise, and if we see things that are creating a problem in that regard, we will take steps to address that.”