Ratings for Lemon's morning debut fall short of previous show

It was a rough start for Don Lemon on his new CNN morning show alongside Poppy Harlow and Kaitlan Collins.

‘CNN This Morning’ debuted to less than 390,000 viewers this week after heavy promotion from the network, following the cancelation of its predecessor, ‘New Day.’

The numbers are dismal in comparison to the show’s competition, including ‘Morning Joe’ on MSNBC, which brought in 793,000 viewers. ‘FOX and Friends,’ saw 1.5 million viewers.

‘CNN This Morning’ also debuted to 50,000 less viewers on average than the ‘New Day,’ with just 71,000 viewers considered the network’s demographic.