Rick Caruso's big spending on ads seems to be working

Caruso has erased a double-digit deficit with Bass in the final weeks of the most expensive mayor’s contest in city history. The billionaire shopping mall developer, who has spent tens of millions from his personal fortune in his first run for political office, is in a tight race with the veteran politician, according to at least one recent poll and political analysts.

The six-term congresswoman’s campaign is feeling the heat, pleading for money and volunteers to knock on doors in a late Thursday email blast. “We need that now more than ever,” it said…

“Walk away from the morning news, get in the car, and you still get inundated with ads,” said Bill Carrick, a Democratic consultant who led outgoing Los Angeles Mayor Eric Garcetti’s 2013 campaign. “The overwhelming majority are for Caruso. He’s on Spanish-language television. He’s on the Asian media platforms. He’s everywhere.”