Newly released polling data shows that inflation is causing most Americans to cut back at the grocery store.
Morning Consult released the survey results, which showed that 82% of American shoppers report trying to save on groceries in the last month because of inflation with more and more Americans simply buying less at the store.
“The most common cost-saving actions are comparing prices and buying generic or store brands instead of name brands,” Morning Consult said. “Consumers have consistently relied on these tactics, but recently a growing number have been employing a different approach: buying less overall.”
The poll comes after federal inflation data from the Bureau of Labor Statistics showed both consumer and producer prices rose more than 8% in the previous 12 months. Other items rose far more. Energy prices, for instance, rose nearly 20% in the last 12 months.
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