The No. 1 question we get is, “How long is this gonna take?” And when our answer is, “Oh, listen, it’s just five or six questions — less than three minutes,” people hang on. The other thing is we give people various methods to participate. Yes, you could get a phone call. You also could get a text that says, “You have 48 hours to finish this poll.” And our texts are different from other texts. We text people each question one at a time so they don’t have to click a link to take them somewhere. We make it very easy and trustworthy, and we give them a certain amount of time. And the same thing with email — they can do it at their convenience.

There’s literally a national TV-news network who brags that all their polls are live callers only. I’m going to ask you a question, person to person, because I believe in people more than I believe in numbers: Do you know a normal member of Gen Z or a millennial who would answer a phone call from a number they don’t know and then speak to somebody to answer 30, 40 questions on a random day?

No.

No. So who the hell are they talking to? They can’t possibly make a real poll when they do that. I know how to get to those people and give them ways to participate that make it convenient.

[Here are two better questions: Who’s “pillorying” Trafalgar while they’re getting things right? And why? Maybe NY Mag should be answering those questions — Ed]