A leading Democratic super PAC is looking to boost young voters’ turnout in November through a public pressure campaign, explaining it’s a matter of public record whether individuals cast a ballot or sit out the election.
Why it matters: Studies have shown “vote shaming” can be an effective way to increase voter participation. Priorities USA’s approach uses digital ads and social media to tap into more than 8 million young people newly eligible to vote this year.
Priorities prefers the term “social pressure” to describe the tactic. The group says it’s devoted significant resources to research and data efforts designed to maximize its effectiveness in turning out Democratic voters…
Driving the news: “Who you vote for is secret. But whether you decide to cast a vote or not is public. So keep making your community proud this November,” says one of the ads posted last week on social media pages.
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