Inside the White House’s plan to sell itself

President JOE BIDEN and his entire administration are readying for a roadshow with a simple message: We did what we said we would do.

The White House, looking to capitalize on his string of policy and political wins, is launching a travel and media blitz over the next few weeks as it looks to beat the historical midterm odds in less than three months.

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The details of the victory lap were outlined in a White House memo from deputy chief of staff JEN O’MALLEY DILLON and senior adviser ANITA DUNN to chief of staff RON KLAIN, exclusively obtained by Playbook.

The upbeat tone of the memo reflects a larger feeling inside the White House that, after months of bad news, Biden’s presidency has reached an undeniable pivot point with the passage of the Inflation Reduction Act, which Biden is expected to sign sometime this week.

It also reflects a sense of vindication among White House aides about their theory of the case — that a focus on delivering concrete results for Americans, ignoring the conventional wisdom and staying out of needless fights would ultimately pay off politically.

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