Fox News looms large as 2024 GOP primary approaches

Prominent pollster Frank Lutz has praised DeSantis’s strategy.

“DeSantis has pursued the best media strategy of any politician over the last five years,” he told The Hill. “He focuses on friendly media, ignores hostile media, and almost always generates good press. And unlike Trump, he doesn’t pick fights with his media friends.”

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Fox News declined to comment on its strategy for booking guests as it relates to campaign cycles and upcoming elections.

DeSantis’s office recently shared with Fox an exclusive on the governor’s first TV ad buy of his 2022 reelection campaign. The same week, the governor appeared on Tucker Carlson’s top-rated prime-time program to speak on his decision to suspend a Tampa-area prosecutor who received the backing of liberal billionaire George Soros, a frequent foil of Fox’s prime-time opinion hosts.

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