“Rarely has an issue been handed on a silver platter to Democrats that is so clear-cut,” said Anna Greenberg, a Democratic pollster working with multiple 2022 campaigns. “It took an election that was going to be mostly about inflation and immigration and made it also about abortion.”

In the roughly 50 days since the Supreme Court’s ruling, Democrats have flooded the airwaves in many of the nation’s most closely watched contests, spending nearly eight times as much as Republicans have on ads talking about abortion — $31.9 million compared with $4.2 million, according to data from AdImpact, a media tracking firm. And in the closest Senate and governor’s contests, Republicans have spent virtually nothing countering the Democratic offensive.

By contrast, in the last midterms four years ago, Democrats spent less than $1 million on ads that mentioned abortion-related issues in the same time period…

“I clearly believe abortion is going to matter because I think it cuts across demographics and it really does get into many voters, including Trump voters and independents, and their concept of personal freedom,” said J.B. Poersch, the president of Senate Majority PAC, a Democratic super political action committee that has already funded abortion commercials in multiple states.