The hat that the former president personally designed and is now offering exclusively to ME delivers a crisp three-word message: “Let’s Go Brandon!” It is, the email subject line announced, “Guaranteed to trigger the Libs.” And it can be all mine if, within the next hour, I donate $45 or more to his Save America joint fundraising committee.

Initially, I believed this calculatedly offensive hat was new to Trump’s merch collection because I had not seen it offered before. But a search of an email folder called “Trash,” to which I have various items automatically directed, revealed that he has previously offered me the same item several times since early July, and perhaps sooner, but these messages had been whisked away before I came across them.

Trump, who typically addresses me as “Friend,” has also offered me a chance to obtain a “Let’s Go Brandon” flag for the same low price of $45, or about ten times what either item likely costs to produce. Alas, his merch website does not currently seem to stock “Let’s Go Brandon” T-shirts, previously available.

The pitches for the hat—which I am increasingly skeptical is being offered just to me—all use the same language: “Biden is an absolute DISASTER and is ruining our country. Make sure everyone knows where you stand by proudly wearing this hat.”