The Zelenskys’ Vogue publicity misfire

The interview, which garnered less attention than the glamour shots, was just as weird as Leibovitz’s overstated snaps.

While some parts were compelling and raw, others read like a Ukrainian J. Peterman catalog. After describing Olena’s “rust-colored button-down shirt”, journalist Rachel Donadio wrote that she “couldn’t help but think the shirt had the same rusty hue as the burned-out Russian tanks that I saw lining roads in Irpin and Bucha, suburbs of Kyiv where Ukraine pushed back the Russians.” Really Rachel? Couldn’t you help it? Don’t you know there’s a war on?!

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In a piece ostensibly about a first lady in wartime, do we really need to learn about her “ecru silk blouse with a black velvet bow tied around the neck and a black mid-calf skirt, her ash-blond hair swept up in a loose bun”? Even Donadio acknowledged the bizarreness: “It is strange to talk about Ukrainian extermination and Ukrainian fashion in the same conversation, and yet this is the cognitive dissonance of today’s Ukraine, where designers and professionals of all kinds are mobilizing at home and abroad to support their country.” It is strange! That’s why the couple should have passed on sitting down with America’s fashion bible in the first place.

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