A country’s image abroad can have an impact on everything from its foreign policy efficacy to its economic clout. Research into how a country’s standing in a given market can affect its exports to that market suggests the effects can be huge: One study found that a one position rise in a world ranking of countries by the reputation of their products is associated with a 2% increase in exports, and that the reputation of a country’s people can also affect export volumes. Tourism, another industry that depends heavily on overseas demand, is analogous: A number of studies have shown close connections between a country’s image abroad and tourists’ desire to visit…

America’s reputation in the United Kingdom, France, Germany, Italy and Spain jumped substantially in the aftermath of Russia’s invasion of Ukraine, which was met with strong U.S. support for Ukrainian independence in partnership with the European Union and NATO. In the two weeks following the invasion, average net favorability toward the United States among the aforementioned European countries — defined as the share of respondents with a favorable view of the United States minus the share with an unfavorable view — jumped 9 percentage points, eclipsing all other increases observed over the last 10 months by a wide margin. U.S. net favorability then stayed well above its pre-invasion trend, hovering around 25% through late May.