News engagement plummets as Americans tune out

Cable viewership across the three major cable news networks — CNN, Fox News and MSNBC — is, on average, down 19% in prime time for the first half of this year compared to the first half of 2021. Those losses skew heavily toward CNN and MSNBC, which are down 47% and 33%, respectively. Fox’s ratings are up 12% in that six-month span.

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News app sessions for the top 12 mainstream most-trafficked publishers dropped 16% in the first half of 2022, according to data from Apptopia.

Website visits for the top 5 news websites in the U.S. by unique visits tracked by Similarweb dropped 18% in the first half of 2022.

Engagement on social media with news articles cratered over the past six months, dropping 50% since the first half of last year, despite more articles published, according to data from Newswhip. Engagement is measured by interactions with articles posted, which includes likes, comments and shares.

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