Book bombs: Trump aide tell-alls fail to sell

The memoir of Deborah Birx, the Covid response coordinator under Trump, has sold fewer than 6,000 copies; Dr. Scott Atlas’ book sold 27,013 copies; Dr. Ben Carson’s book sold 21,786 copies; former White House press secretary turned Trump critic Stephanie Grisham sold 38,249 books; counselor to the president Kellyanne Conway has sold 42,273 books since it was published in late March; and former defense secretary Mark Esper sold 20,900 books.

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Former attorney general Bill Barr sold 64,103 books. But the one Trump post-White House book sales that did best appears to be Peter Navarro’s, whose “In Trump Time” has sold 80,218 copies of his book so far. The book, unlike the others, is less a revelation about life inside the former administration than an ode to Trump’s approach to governance. Perhaps for that reason, it has earned extensive publicity in MAGA circles and is currently advertised on Steve Bannon’s The War Room website.

“Since he left office, the Trump memoirs have not done great,” said one top publishing executive, who was granted anonymity to talk candidly about author sales. “Each of the people who have written a book so far was telling stories that we pretty much already knew.”

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