Corporations, retailers and some local governments are struggling with how to honor the holiday that commemorates the end of slavery.

Walmart apologized last month after launching a store-brand ice cream labeled as “Celebration Edition: Juneteenth.” Following a social media backlash, it pulled pints from its shelves.

The Children’s Museum of Indianapolis also was forced to apologize this month after it came under fire for selling a “Juneteenth Watermelon Salad.”

Last year, an Ikea store in Atlanta drew criticism after making a special menu for Juneteenth that Black employees called insensitive, with items including fried chicken and watermelon.