Juneteenth is at risk of losing its meaning

Corporations, retailers and some local governments are struggling with how to honor the holiday that commemorates the end of slavery.

Walmart apologized last month after launching a store-brand ice cream labeled as “Celebration Edition: Juneteenth.” Following a social media backlash, it pulled pints from its shelves.

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The Children’s Museum of Indianapolis also was forced to apologize this month after it came under fire for selling a “Juneteenth Watermelon Salad.”

Last year, an Ikea store in Atlanta drew criticism after making a special menu for Juneteenth that Black employees called insensitive, with items including fried chicken and watermelon.

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