New CNN boss wants staff to stop calling Trump election claims "the big lie"

He encouraged producers to instead use the terms “Trump election lie” or “election lies” in banners and graphics.

According to a source, Licht argued that using “the big lie” makes the mistake of adopting branding used by the Democratic Party, thereby weakening the objectivity of the network.

The term, which was first coined by Adolf Hitler and later used to describe Nazi propaganda efforts, was recently adopted by critics of Trump in response to his relentless promotion of the false claim he won the 2020 election.

The term has become ubiquitous on CNN. “Big lie” has been mentioned on the network 168 times this month, according to media monitoring service TVEyes.