Since 1997, firearms sales have increased by over 600 percent, from annual sales of about 4 million guns to current totals of nearly 25 million. Today at industry trade shows, banners and social media posts for tactical gear are everywhere.

Once, gun companies were careful to avoid incitement with gun monikers, but now there are trademarked names such as the Urban Super Sniper and AR15 campaigns that promise the owner will “get their man card back.”

When gun sales sag, as they did during the middle of the Trump presidency, one can find hopeful ad campaigns selling guns for a future of armed conflict with left-wing agitators. Industry leaders fawn over Tucker Carlson, especially when he extends his manufactured replacement theories to the AR15. Where there was once a strict avoidance of incendiary politics, now anyone can buy truckloads of “Let’s Go Brandon” or “Lock her up” high-capacity AR15 magazines while Donald Trump Jr. cheers them on. And for the truly adventurous, there are even the Q-AR15s, alluding to the conspiracy theory QAnon and favored by Marjorie Taylor Greene.