“There isn’t a one-size-fits-all approach for Donald Trump,” said Dan Sena, who was executive director of the Democratic Congressional Campaign Committee when Democrats took back the House. “The record from a messaging perspective of using Donald Trump as a foil is mixed and I think it’s important for Democrats to remember that.”

How Democrats use Trump in 2022 should largely depend on the district, the record of the Republican they are running against and the type of voters they need to reach, Sena said.

Polling has circulated among Democrats, including the White House, that indicated the term “MAGA” resonated with independent and moderate Republican voters, particularly those in the suburbs, according to a source familiar with the White House strategy.

“It’s something that moves the needle with those voters,” the person said.