“It’s hilarious. They’re highlighting their single biggest vulnerability,” said Curt Anderson, a top political adviser and founder of the firm OnMessage Inc., which consults for the National Republican Senatorial Committee and numerous senators and candidates. “It’s almost like they are trying to harm themselves.”

Whether it’s the subject of ridicule from Republicans, though, doesn’t matter to the White House.

“There’s a very sound, databased research that the term ‘MAGA’ is repellant to swing voters,” a source familiar with the White House strategy told NBC News…

MAGA is an unmistakable word that easily conveys “extremism” to Republicans own base, and that’s how Democrats want to paint Republicans during the midterms, White House officials said.