By the numbers: Here are Musk’s targets, per the Times:

Boost annual revenue to $26.4 billion by 2028, compared to $5 billion last year.

Get to nearly 1 billion users. Musk’s goal is 600 million users by 2025, up from 217 million last year, and 931 million by 2028.

Cut the percentage of revenue from ads to 50 percent. (Ads were about 90 percent of revenue in 2020, the Times notes.)

Boost paid subscriptions, including growing Twitter Blue (currently $3 per month) to 69 million paying users by 2025 and 159 million by 2028.