It all started in response to reports that McCain’s new book, Bad Republican: A Memoir, has failed spectacularly, with only 244 copies sold since it came out in late April. Steve Schmidt, Sen. McCain’s senior campaign strategist and adviser for his failed 2008 presidential bid, chimed in on those reports with an epic venting session.

“I can explain this,” the Lincoln Project co-founder wrote of the poor book sales. After saying he had kicked the former The View host off the campaign’s plane in 2008 “because of her outrageous behavior,” he dubbed her a “spoiled rotten, entitled bully.”

“Everyone who has ever worked with Meghan McCain from ABC, The View, Joy Behar, Whoopi Goldberg and a thousand others have seen the unfiltered version of what the whole of America has seen,” he wrote.

But he wasn’t done there.