A bipartisan majority of U.S. voters oppose politicians punishing companies over their stances on social issues, a cold reception for campaigns like Florida Governor Ron DeSantis’ against Walt Disney Co, a Reuters/Ipsos poll found.

The two-day poll completed on Thursday showed that 62% of Americans – including 68% of Democrats and 55% of Republicans – said they were less likely to back a candidate who supports going after companies for their views…

For DeSantis, a rising star in the Republican Party, it was an attempt to bolster his conservative credentials as a culture warrior ahead of a possible run for the 2024 Republican presidential nomination.

But even when prompted along the lines of DeSantis’ own argument for his action – that laws should remove benefits of government tax breaks from corporations that push a “woke” agenda – 36% of Republicans nationally said they would be less likely to support a candidate with such a view.