Now, as a growing number of GOP-led states do just that, passing a slew of bills curtailing abortion with no exemptions for rape and incest, they fear that voters are uninformed or misinformed about the stakes. And they are sounding the alarm that more is needed to engage voters and warn them that the current slate of laws is just the beginning.

To reach voters in key swing states, Planned Parenthood is launching a national $16 million TV, streaming and digital ad campaign. The campaign, first shared with POLITICO, will run in states like Arizona, Georgia, Mississippi, Texas, Ohio and Florida and focus on reaching voters of color and young people. The ads will run through the Supreme Court ruling expected this summer on a challenge to Roe v. Wade and are accompanied by Spanish and English websites to educate the public on abortion access in different states, locate health centers and provide resources on how to get politically involved.

The move comes as Democratic pollsters, campaign operatives and candidates argue that the party needs to act more aggressively ahead of the high court’s decision and not wait until the ruling is handed down. Key to making this reality stick, they say, is President Joe Biden.