More of a meme than a political slogan, Dark MAGA is a post-alt-right aesthetic that promotes an authoritarian version of Trump in dystopian, Terminator-like images. In some, the Trump Tower is painted entirely in black and the former president is seen piercing through the screen with blue laser eyes.

The hashtag first appeared on Twitter on January 21, and it had become increasingly popular by March. It can now be found in thousands of memes on Telegram and TikTok as well.

The aesthetics of the movement are easily recognizable: images edited in red and black or red and blue, featuring people with blue laser eyes often holding weapons or standing in front of neo-Nazi symbols.

Dark MAGA supporters are calling for a ruthless, unforgiving version of Trump to take revenge on his political enemies at the 2024 election.