If CNN were run by thoughtful people, it might have taken the opportunity to ask some fundamental questions of itself before procuring a new toy: “Who are we?” “What do we do?” “Are we good at it?” “Why do our staff keep getting themselves embroiled in scandals?” “Has anyone heard Brianna Keilar utter a single sentence that might be termed useful?”

Had these questions been asked, it might have dawned on CNN’s leaders that the way in which Brian Stelter sees the network is not, in fact, the way in which anyone else sees the network. Had these questions been asked, it might have become apparent to CNN’s leaders that Americans do not regard CNN and its staff as brave, diligent, indispensable firefighters, that consumers do not believe Jim Acosta to be a hero, and that, when people think about America’s turbulent democracy, the last person who comes to their minds as a fix is Jim Sciutto. Had these questions been asked, CNN’s leaders might have learned that the network’s obsession with Fox is annoying to viewers, and that launching CNN+ with a flagship documentary, The Murdochs: Empire of Influence, would probably send the wrong message. As for the network’s slogan: “The Most Trusted Name in News”? One might as soon call Chris Cuomo a wit.