Why it matters: For years internet theorists have warned of the “splinternet,” a breakup of the global internet into regions governed by different rules and laws. Something like that is now starting to happen within the U.S., splitting the online world into red and blue sectors.

Driving the news: The Daily Wire, a conservative digital media company, is planning to invest “a minimum of $100 million” over the next three years in kids entertainment as a direct response to Disney’s opposition to Florida’s recently-passed “Don’t Say Gay” bill.

The effort shows how even normally apolitical realms of media can get pulled into the partisan arena…

Zoom out: Since the aftermath of the January 6th Capitol riot when most internet companies de-platformed former President Donald Trump, conservatives have been aggressively building out alternative communications infrastructure, including their own cloud storage and cryptocurrency companies.