The end of the Soviet Union could have been seen as a liberation, a chance to build a new and greater Russia. But Putin chose to see it as a catastrophic loss, one creating a feeling of helplessness and a shattered identity. Who are we now? Do we matter anymore?
Like identity politicians everywhere, Putin turned this identity crisis into a humiliation story. He covered over any incipient feelings of shame and inferiority by declaring: We are the innocent victims. They — America, the Westerners, the cool kids at Davos — did this to us. Like other identity politicians around the world, he promoted status resentment to soothe the wounds of trauma, the fears of inferiority.
In the first years of his reign, he rebuilt the Russian identity. He reclaimed parts of the Soviet legacy as something to be proud of. Mostly, his vision of Russian identity revolved around himself. By parading as a powerful figure on the world stage, Putin could make Russians feel proud and part of something big. Vyacheslav Volodin, then the Kremlin’s deputy chief of staff, captured the regime’s mentality in 2014: “There is no Russia today if there is no Putin.”
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