The online conversations reflect how pro-Russia sentiment has increasingly penetrated Twitter, Facebook, YouTube, right-wing podcasts, messaging apps like Telegram and some conservative media. As Russia attacked Ukraine this week, those views spread, infusing the online discourse over the war with sympathy — and even approval — for the aggressor.
The positive Russia rhetoric is an extension of the culture wars and grievance politics that have animated the right in the United States in the past few years. In some of these circles, Mr. Putin carries a strongman appeal, viewed as someone who gets his way and does not let political correctness stop him.
“Putin embodies the strength that Trump pretended to have,” said Emerson T. Brooking, a resident senior fellow for the Atlantic Council who studies digital platforms. “For these individuals, Putin’s actions aren’t a tragedy — they’re a fantasy fulfilled.”
Support for Mr. Putin and Russia is now being expressed online in a jumble of facts, observations and opinions, sometimes entwined with lies.
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