Roe, who also managed DeSantis’ first gubernatorial run and Cruz’s 2016 presidential campaign, identified three winning qualities for locking up the GOP nomination: being conservative, being electable, and running with the Trump banner to win voters who “feel like they’re losing their country.”…

DeSantis already has managed to successfully straddle the worlds of MAGA and more traditionalist Republicans, said Tim Miller, who managed communications for former Florida Gov. Jeb Bush’s 2016 presidential campaign and has been critical of Trump.

Miller identified that strategy as being distinct from the presidential race Bush ran. DeSantis, he said, has been “running this two-track brand,” one of which is more “performative.”

“He is trying to keep the normie Jeb Republican types liking him with his policy work, while appealing to the Trump voter,” Miller said.