Beijing Winter Olympics viewership drops to record low

An average of 10.7 million people watched the 2022 Beijing Winter Olympic Games on NBC in primetime over the past few weeks, the network announced on Monday. Including NBC’s streaming and digital platforms, that number ticked up to 11.4 million.

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Why it matters: It’s the smallest primetime audience for any Winter Olympic Games on record.

In total, ratings for the Beijing Games were down 36% from the 2018 Winter Olympic Games in Pyeongchang.

Opening ceremony viewership for the Beijing Games earlier this month fell to an all-time low this year.

Yes, but: The Winter Olympics drew a sizable digital audience, per NBC.

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