Joe Rogan, Elon Musk, Barstool Sports founder Dave Portnoy and others have become some of the biggest cultural flashpoints of the Biden era.

The big picture: During a time of hyper-polarization in politics, these personalities brand themselves “free thinkers” untethered to political dogma, offending core tenets of every political party’s worldview.

The focus on Trump-era conservative voices, including Alex Jones and Sean Hannity, has shifted to viral voices with appeal on both sides of the aisle.

The Atlantic’s Derek Thompson has dubbed these entertainers and pundits “DGAF [don’t give a f***] populists,” noting the same qualities that make them popular “are the qualities that make them a nightmare for publicly traded companies” — Spotify or Netflix.