Falling in love today tracks a different trajectory. “There is a third narrative about love – this idea that there’s someone out there for you, someone made for you, a soulmate,” says Bergström. “And you just need to find that person.” That idea is very compatible with online dating. “It pushes you to be proactive – to go and search for this person. You shouldn’t just sit at home and wait for this person.”

As a result, the way we think about love – the way we depict it in films and books, the way we imagine that love works – is changing. “There is much more focus on the idea of a soulmate. And other ideas of love are fading away,” says Bergström, whose controversial French book on the subject, The New Laws of Love, has recently been published in English for the first time.

Instead of meeting a partner through friends, colleagues or acquaintances, dating is often now a private, compartmentalised activity that is deliberately carried out away from prying eyes in an entirely disconnected, separate social sphere, she says.