The traffic to the cancellation page for Spotify Premium has jumped in recent weeks as the audio streaming company faces a wave of backlash over its support for podcaster Joe Rogan, an analytics firm told CNN.

The analytics firm, SimilarWeb, told CNN Tuesday night that it had seen traffic to the cancellation page spike 196% week-over-week in its most recent set of data.

That set of data compared traffic from the week starting on January 17 to traffic from the week starting January 24. In the week of the 17th, 39,924 visits to the page were recorded. In the week of the 24th, 118,168 visits were recorded.