While Rogan has promised to be more careful in how information is presented on his show (and Spotify will add “advisories” on podcasts), his podcast survived the celebrity onslaught. As various investors seek to create free speech alternatives to Twitter and YouTube, there may be an emerging market for free speech products.

This is not the first failed effort to eliminate alternatives to mainstream media. Democratic Reps. Anna Eshoo and Jerry McNerney of California were widely criticized for a letter to cable carriers like AT&T asking why they are still allowing people to watch Fox News. (For the record, I appear as a Fox legal analyst). The two members of Congress stressed that “not all TV news sources are the same” and called the companies to account for their role in allowing such “dissemination.” Fox News has remained the most watched cable channel, topping even ESPN. That includes more primetime Democratic viewers of Fox than CNN.

Likewise, the effort of politicians like Sen. Elizabeth Warren (D-Mass.) to protect readers from what she considers to be poor book choices has failed. Warren wants companies like Amazon to change algorithms to steer readers away from books that she deems unhealthy or untrue. The problem is that people are still finding sources for uncensored authors. Former New York Times author Alex Berenson hit the top of Amazon’s Kindle Store with his recent book critical of COVID science and policies.