In an attempt to understand why an adult man would buy such services, I spoke to someone who hides behind the pseudonym “Breast Milk Enjoyer”. He told me he was introduced to the concept by the online bodybuilding community, who drink breast milk for the human growth hormone IGF-1 and because it is rich in probiotics. “A friend gave me a bag of his wife’s frozen milk to try, to see if I liked it before making it a staple,” he told me. “It was much sweeter and waterier than I expected, almost sickly. But I persisted and found, it to be an acquired taste which I began to appreciate.”

Bodybuilders will pay a premium for breast milk from women who eat organic products, avoid seed oils, and eat healthy fats — as it’s unregulated, it can even be sold by individuals on Facebook. One male breast milk aficionado claimed on Twitter that “his women” “are on an elite diet so I know that the quality is head and shoulders above other human breast milk suppliers”.

Breast Milk Enjoyer also tells me that “the online right-wing bodybuilding community, which I am part of, sources almost entirely from wives of men in the sphere or women who are adjacent to it. I am very confident that having these personal links means we are sourcing the breast milk ethically.” He also insists that his consumption is not sexual. “I very much enjoy it now. It’s not a fetish thing, I’ve just had so much of it over the years that any taboo is broken. Once you go frozen, you must try fresh off the tap.”