Multiple sources with knowledge of the situation said that, over the last year, high-level conversations in former President Trump’s political operation rarely, if ever, involve Ivanka, and her name is barely even mentioned. This includes various strategy discussions and event-planning that do involve other prominent members of the Trump family.

Instead, Ivanka has tried—with extremely limited success—to paint herself as a part-time humanitarian.

Early last year, as her father’s White House stint came to its blood-splattered close, she began talking to close associates about ways she could continue publicly championing a shortlist of political and social causes, particularly criminal justice reform, according to two people familiar with the matter.

But then, the attempted rehab tour just… didn’t happen.

In the time since President Joe Biden’s inauguration, Ivanka’s public profile and image-management forays have remained sparse, after fleeing Washington, D.C., for a luxury condominium in Florida. Perhaps the biggest appearance in national political news last year was when she promised Trump-aligned Sen. Marco Rubio that she wouldn’t run for his seat.