MAGA influencers see follower counts decline on alternative social media platforms

A Washington Post analysis of audience data for 47 prominent right-wing influencers who flocked last year to alternative social networks Gab and Gettr, the video-streaming site Rumble and the chat service Telegram found that their followings surged immediately after President Donald Trump was banned on the mainstream sites.

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But those audiences have barely grown in the year since. In some cases, they even declined…

The data helps strengthen the case for supporters of “deplatforming,” who argue that banning the accounts of people known for distributing lies can have a powerful impact on their ability to win mainstream attention or political influence…

Darren Linvill, the lead researcher at Clemson University’s Media Forensics Hub, said the sites have struggled to gain attention because their focus on right-wing rabble-rousers has pigeonholed them into one side of the American political debate. So much of social media, he added, isn’t political at all: The biggest platforms are loaded with jokes, pop culture, cute photos and other distractions that make up most people’s daily media appetites.

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