The pace of development for Truth Social has at times frustrated Trump, who has discussed but ultimately turned down opportunities to work with other platforms in the fast-growing universe of right-wing social media sites, said three people familiar with the discussions, who like others in this article spoke on the condition of anonymity to discuss sensitive matters. He is holding out for his own venture, which he believes will be more lucrative and gives him more control, advisers say…

A preorder page for Truth Social in Apple’s App Store lists an “expected” launch date of Feb. 21, but people familiar with the effort said it could be months before it’s fully operational. Trump Media did not respond to emails and phone calls seeking comment.

Trump Media’s regulatory filings provide little hard information about how it plans to make money or who is working for it. One slide presentation indicated Trump Media expects to generate billions of dollars in revenue by competing in a number of different industries — social media, streaming, podcasting — but provided no details about how it will generate sales. The presentation included the first names and last initials of 30 possible staffers, who the document implied had been hired from well-known Silicon Valley companies. But there was no further way to identify them.