For example, the I&I/TIPP Traditional Media Trust Index has fallen 15% since its inception last March. That, despite a rebound of 4.5 points, or 11.6%, to 43.3 in December off the record low of 38.8 set in November. This index is made up of major media, such as the Washington Post, New York Times, NPR, CBS News, and so on.

Also, the I&I/TIPP Alternative Media Trust Index has declined 12% over the past 10 months. The overall index rose 3.5 points, or 9.8%, from 35.8 in November to 39.3 in December. This index includes the New York Post, the Washington Times, NewsMax, The Daily Caller and RealClearPolitics, among others…

Of significant note, Republicans (23.4) and “Independents/Other” (34.9) are both way below the 50 breakeven line. So are suburbanites (39.6) and rural dwellers (32.3). White men (45.0) and white women (33.4) also give low trust scores to the traditional media. So do those who call themselves conservative (32.3) and moderate (44.4).