Democrats are losing Latinos but the GOP has no idea how to keep them

Still, for Republicans who desire a greater share of the Latino vote, all is not lost. They have three saving graces.

First, they’re the pro-business party, and a message of lower taxes and less regulation plays well with a population filled with entrepreneurs and small business owners.

Second, while the Republican hard line on social issues—including its pro-life zealotry on abortion—might scare off white women in the suburbs, they don’t have that effect on a largely Catholic community.

And third, Republicans don’t need Latinos to formally change their party registration, only for Latinos to vote now and then for the occasional Republican candidate who is not a fire-breathing crazy person.