‘THIS IS A REAL F—ING PROBLEM’ — That’s how one vulnerable House Democrat summarized growing discord between members in battleground districts and the Democratic Congressional Campaign Committee. That member and five others Playbook spoke with in the past week alleged that the Democratic organization whose purpose is to help the party keep the House next year is instead hurting their chances of reelection…
1) BOTCHED MESSAGING — Universally, we heard that there’s been too much Trump talk, not enough focus on pocketbook issues. TERRY MCAULIFFE banged the anti-Trump drum constantly on his way to losing the race for Virginia governor. But at-risk members we spoke with worry that Maloney is still embracing the Trump-as-boogeyman strategy, blasting Republicans as extreme for seeking his blessing or otherwise supporting him.
“This is crazy to me that the DCCC is rolling out a playbook that they know doesn’t work and that they encouraged people in 2018 not to use,” said the member who dropped the f-bomb to describe the situation. The person argued that in 2018, the committee gave the opposite advice — focus relentlessly on pocketbook issues and let Trump’s antics speak for themselves — and Democrats flipped more than 40 seats to take the chamber.
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